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Innisfree to launch in Indonesia

Beauty products brand Innisfree is launching in Indonesia with brand curator Time International.

Part of Korean global beauty company AmorePacific Group, Innisfree offers products made with natural ingredients from Jeju, a volcanic island off the southern coast of the Korean Peninsula.

Innisfree’s first store will open at Central Park Mall Jakarta on March 24, following its introduction in such markets as China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

As well as skincare, Innisfree will offer colour cosmetics in Indonesia, says international business VP Chul Kim.

Innisfree was launched by AmorePacific Group in 2000, joining its brands Laneige and Sulwhasoo.

Founded in the 1960s, Time International manages multi-brand retail stores as well as mono-brand boutiques for such brands as Cartier, Chanel, Chopard, Diesel, Fendi, Fossil, Project X, Rolex, Sweet Monster and Tag Heuer.

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