Retailer Big C’s revenue last year slid 9.6 per cent to THB121 billion (US$366 million) while its profit margin eased upward.

With Berli Jucker Company (BJC) on board as a major shareholder last year, Big C made a fundamental change in its working practices. It decentralised its store operations team and changed its branding position to “the Thai retailer with a heart”. By localising its offer, it is positioning itself to better serve local communities.

The retailer also invested in renovations and opened extra stores, while adding more fresh food to its offering.
Big C’s total revenue dropped 9.6 per cent, dragged down by a same-stores-sales decline of 12.8 per cent, which is says is the result of a shift in focus from absolute sales growth to quality of sales.

Its renewed focus on higher profits is looking positive despite lower net income. Gross profit margin gained 0.86 points to 14.6 per cent. While its operating profit margin eased by 0.05 per cent, net income profit rose to 5.9 per cent, up 0.17 points.