The first Lorna Jane activewear stores has opened in Singapore with a CBD showroom for both stockists and the public.
The Australian brand’s store is located in a restored heritage shophouse at Ann Siang Hill, and will introduce weekly releases at the same time as their launch in Australia.
Lorna Jane had humble beginnings in Brisbane, Queensland, where Lorna Jane Clarkson started sewing her own outfits while working as a fitness instructor. Her designs quickly gained a following, with the women in her classes queuing to order custom-made pieces.
Lorna Jane the brand now has more than 250 stores worldwide, including China, while Clarkson has become the most-awarded activewear fashion designer.
“Ever since I launched Lorna Jane 27 years ago, I’ve had the same vision – for activewear to be something that was worn for so much more than just working out,” she says.
Clarkson has also created the Active Living Philosophy, a simple daily practice of movement, nourishment and belief.