Samsung Electronics Southeast Asia and Oceania has signed a memorandum of understanding with global platform innovator SK Planet on an eCommerce partnership in Southeast Asia.

Signed in Singapore, the deal aims to promote Samsung’s brand presence and provide increased convenience and access to the Korean company’s products in Southeast Asia through online shopping sites 11street Malaysia, 11street Thailand and Elevenia in Indonesia.

This follows Samsung and SK Planet collaborating in the South Korean domestic market.

During the past four years, SK Planet has grown in overseas markets by leveraging its expertise from 11street Korea. SK Planet has launched its eCommerce platform into new markets every year, beginning in 2013 with Turkey’s N11.com, where it became market leader in two and a half years, followed by Elevenia in Indonesia, 11street Malaysia and, this month, 11street Thailand.

“Our official launch was a great success with more than 3000 partners, customers and media joining,” says 11street Thailand CEO Hong Cheol Jeon. ‘This collaboration with Samsung will help to strengthen our partnership in Thailand and enhance our customers’ online shopping experience.”

Samsung has an official shop-in-shop page on 11street, complemented by delivery and installation by authorised distributors. The page lets consumers search, browse and buy Samsung products easily, as well as access online-only products, pre-sale offerings and promotional discounts.