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Pacific Place hosting installation for Hong Kong Art Month

German media installation artist Julius PoppPacific Place shopping centre will host a large-scale public art installation by German media artist Julius Popp for Hong Kong Art Month.

Part of Swire Properties’ art program, from March 13 to April 6, the installation is a multimedia work combining technology and engineering to create a curtain of water droplets that spell out different words.

The Bit.Fall work has two cycles, a water cycle and an information cycle. It is connected to the internet and draws on an algorithm to find buzzwords being used in newsfeed channels. These words are then displayed in a curtain of water for a fraction of a second before being replaced.

Popp says its title refers to the “bit”, the smallest unit of digital information, and references the transient nature of information, the rapid rate at which it is disseminated, and its short lifespan.

Made from 30 ft shipping containers, the structure was inspired by the Tower of Babel, a mythical construction that failed because of language barriers. The containers refer to the logistics of international trade that, combined with the exchange of information over the internet, have resulted in language barriers being overcome.

Bit.Fall has been internationally acclaimed, having been installed at MoMa in New York, Australia’s Museum of Old and New Art, and at the London Olympics in 2012.

Bit.Fall is being brought to Pacific Place by the Choi & Lager Gallery, coinciding with the international company’s fifth year of sponsoring Art Basel in Hong Kong.

For last year’s Hong Kong Art Month last year, Pacific Place displayed Pacific Red by contemporary American artist and sculptor Larry Bell.

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