Actress Angelina Jolie is fronting a new campaign for Maison Guerlain’s new fragrance.
She stars in a video Notes of a Woman filmed in Provence with Terrence Malick. The film recounts the story of how the fragrance was created, focusing the spotlight for the first time on the perfumer, a poetic and powerful illustration of the new fragrance and the Maison’s signature: Guerlain Parfumeur since 1828.
Created for a ‘strong, free and sensual woman’, Mon Guerlain is Guerlain’s new fragrance, orchestrated by Guerlain Master Perfumer Thierry Wasser.
“Embodied by Angelina Jolie, the new fragrance is a tribute to Maison Guerlain’s unique savoir-faire, handed down from each generation of perfumers to the next,” the French brand says.
Maison Guerlain says the new women’s fragrance is embodied by Jolie, who it describes as “an icon of modern, multi-faceted femininity”.
The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908.
“The sleek and sober graphic lines celebrate a modern femininity, sincere and authentic.”
