Amazon named the world’s most valuable retail brand

The world’s most valuable retail brands are revealed in a study by valuation and strategy consultancy Brand Finance.

Amazon takes top spot – as well as third overall in the rankings of all brands across all industries.

In the retail rankings, Amazon, valued at US$106.4 billion, is worth almost twice as much as runner-up Walmart ($62.2 billion).

“Amazon is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it,” said Brand Finance in a media statement.

The company said Amazon’s grocery service Amazon Fresh is likely to drive further brand value in the years ahead as its reach begins to extend beyond the US home market. It has already launched in parts of London in the UK.

Rounding out the top five most valuable retail brands were Alibaba, with a brand value of $34.9 billion; The Home Depot, ($30.2 billion) and Ikea, ($24.1 billion).

Then followed CVS at sixth ($23.2 billion), Target ($17 billion),  Walgreens ($16 billion), Lowe’s ($14 billion) and Costco ($13.4 billion).

In the pan-industry rankings, Google was named number one with a value of $109.5 billion, with Apple just behind on $107.1 billion, only marginally ahead of Amazon.

Brand Finance assesses a brand’s value by determining its power and strength, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation and then assigning a letter grade up to AAA+.

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