Lazada Group CEO pitches at entrepreneurs

Lazada offers “the biggest entrepreneurial opportunity” in the Philippines right now, according to cofounder and Lazada Group CEO Inanc Balci.

In a presentation marking the brand’s fifth anniversary in Asia, Balci reiterated Lazada’s commitment to make the Philippines the next top e-commerce hub in the region – and in the world – by encouraging more people to sell and shop online.

“There is no bigger entrepreneurial opportunity in the Philippines other than Lazada. Why? Because you don’t need any investment in order to reach millions of pesos. You don’t even need a laptop. You only need an Android phone to start selling on Lazada… And at the same time Lazada is a level playing field. Even if you are the smallest merchant, even if you are the largest corporation in the Philippines, you get the same rates,” Balci added.

“Why should someone sell in Lazada? One of the most frequent questions I get is if we are competing with shopping malls. The obvious thing is Lazada does not compete with any of the offline stores. What we do is we offer an additional sales channel to all the businesses in the Philippines so they can reach out anyone in the Philippines,” he said.

In April last year, Chinese giant Alibaba Group invested $1 billion in Lazada and just before Christmas, the e-tailer integrated with Singapore-headquartered online grocer RedMart.

By the end of this year, said Balci, Lazada would have secured more online partnerships and boost the brands of goods it stocks across all categories.

“We want people to buy things easy, affordable without spending a lot of time. And I think e-commerce is the best thing that can provide this to customers in the Philippines and again our birthday wish is a great economy for the Philippines and a larger e-commerce landscape,” Balci said.

“I think Lazada is one of the biggest contributors in e-commerce in the Philippines. We have been investing heavily in different parts of the Philippines starting with logistics to marketing, for it to be one of the top e-commerce countries in the world,” he concluded.

Photo: Webrazzi

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