Lego Malaysia has just opened its seventh store, a flagship on the sixth floor of the Pavilion Elite shopping mall on Jalan Bukit Bintang.

“Lego has been a global household name for generations, taking creative play to new heights year after year,” said Tan Lian Ann, MD of ALJ Distributors, Lego’s partner for its stores in Malaysia.

“The brand has and continues to come up with interesting products for all ages.

“We are thankful to Lego Trading Malaysia and Pavilion Elite for collaborating with us on this latest venture to provide consumers with a new shopping experience. Together, we look forward to continuously bring high-quality Lego Play experiences, not just to children, but also to adult fans and enthusiasts,” said Tan.

The 279 sqm store aims to provide an interactive and vibrant shopping experience.

Aside from showcasing innovative displays alongside its products, the store invites visitors to experience Lego Play – from building personalised mini figures to selecting specific bricks from its Pick-A-Brick wall.

The flagship also offers products normally sold only at LegoShop.com or in Lego stores in the US and Europe.