Gifts Less Ordinary embraces corporate market

Singapore-based online marketplace Gifts Less Ordinary has launched a global corporate gifting platform.

Gifts Less Ordinary sells curated and personalised gifts, and with its expansion enables corporate buyers to personalise gifts for a minimum order of 10 units. The site, built with technology partner Get Commerce, is a first in connecting small creative businesses to the online corporate gifting market.

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Unit prices start from S$15 (US$10), and depending on the order size, corporations can have bulk discounts of up to 50 per cent. The products have been segmented by occasion and purpose, or a free bespoke consultation can be requested.

Gifts Less Ordinary was found in 2015 by Amy Read, and has since had 400 per cent year-on-year growth. The startup also has a presence in Australia, Hong Kong, Japan, New Zealand and the US.

“We quickly recognised the need for a corporate version of our site from the overwhelming volume of inquiries we were receiving on a weekly basis,” says Read, who is CEO.

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