Luxury Japanese department store Matsuya has opened its own online store in China.
The company plans to use the store to lure repeat business from Chinese shoppers who have visited its Ginza flagship while on vacation, once they return home.
Inbound Chinese travellers account for about 20 per cent of Matsuya’s store sales.
Prior to opening its own site Matsuya had a presence on online malls, but after partnering with a local Chinese firm, the Japanese retailer is confident it can better tailor its offer and marketing to mainland Chinese.
Stock will be shipped from Japan rather than from a local warehouse and the site will be backed by an investment in advertising and promotional marketing.