Jeweller Fred opens second Hong Kong store
LVMH-owned jeweller Fred has opened its second store in Hong Kong.
The French brand’s new store is located in Ocean Terminal, on the second floor floor of Harbour City.
The first Fred opened on the second floor of Elements shopping centre in January last year.
Fred was founded by Argentine-born Fred Samuel in 1936 and over the years his creations have been loved by many stars of Hollywood, including Grace Kelly. Its designers made the Pretty Woman necklace specifically for the film starring Julia Roberts.
While Samuel spent most of his professional life in Paris, the memories of South America remained with him, inspiring each element of his life work. “My creations are inspired by the life, the light, the movement, the energy,” he once said.
LVMH bought the brand in 1976.