Japanese eyewear chain Zoff is expanding into Southeast Asia with a flagship outlet at Orchard Central in Singapore.

Zoff, known for consistently introducing two collections every month, has more than 200 stores in Japan and China. Its Singapore flagship store at Orchard Central will open on April 7 with a traditional lion-dance performance plus a performance by dance duo Scrach Marcs.

Zoff president/CEO/COO Teruhiro Ueno will attend the opening and is expected to speak about the company’s expansion plans.