Miniso US opens its first store on April 21, in Pasadena, California.

Established in 2013, Miniso is a variety store founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu. The store offers designer-quality products including cosmetics, home furnishings, electronics and accessories.

More than 80 per cent of the products are designed and developed in China, Japan, Malaysia, Singapore, South Korea and Singapore. New products are launched every seven days.  

On average, Miniso opens 80 to 100 stores monthly and is anticipated to have 6000 stores by 2020 with global revenues of US$9 billion.

The company has signed agreements in more than 40 countries and regions, including Hong Kong, Korea, Macau, Malaysia, Vietnam and Singapore.