H&M Sustainability goal: 100 per cent recycled by 2030

The latest H&M Sustainability Report released this week aims for 100 per cent recycled or other sustainably sourced materials by 2030.

And the Swedish headquartered retailer says it wants to be “climate positive” throughout its entire value chain by 2040.

Another key highlight is a commitment to switch to 100 per cent renewable electricity. In 2016, 96 per cent of the company’s global electricity in its own operations came from renewable sources.

The report also mentions that H&M in 2016 was named the biggest global user of cotton  certified by the Better Cotton Initiative.

“When it comes to recycling and reuse, the H&M group is continuing to drive an ambitious development plan,” the company said in a statement.

Since the start of the global Garment Collecting initiative in 2013, the H&M group has collected 39,000 tonnes of unwanted textiles. By 2020 the company aims to collect at least 25,000 tonnes of textiles every year. The report also shows that the work to scale-up the H&M group’s industrial relations and fair living wage programs continues with good progress.

“We want to use our size and scale to lead the change towards circular and renewable fashion while making our company even more fair and equal. This is why we have developed a new strategy aiming to take our sustainability work to the next level,” said Anna Gedda, head of sustainability at the H&M group.

“We want to lead by example, pave the way and try new things – both when it comes to the environmental and social side – to ultimately make fashion sustainable and sustainability fashionable. Our climate positive strategy is one way of doing this,” she added.

DBL factory visit. Savar. Bangladesh

Fashion from plastics

This year, H&M launched its first Conscious Exclusive collection featuring clothing made from Bionic, a polyester made from recovered plastic from shorelines.

“We are committed to proving that sustainable fashion has a place on the red carpet as well as making it part of the standard offer in our stores,” the report says.

The Conscious Exclusive collection is available in about 160 H&M stores worldwide, as well as online from April 20.

“We continually work with materials and processes that make our products more sustainable. In doing so, we contribute to the democratisation of sustainable fashion by making more environmentally friendly choices available to our customers.

“We also help lift these materials to scale and create demand for further innovation. In the long run, this can change the way fashion is produced by greatly reducing the need for raw materials, which in turn lightens the burden on our precious planet.”

Other sustainable materials in the Conscious Exclusive collection and in other H&M ranges available throughout the year include fabrics such as recycled polyester, Tencel and organic cotton.


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