Forever 21 to expand sister concept F21 Red

Forever 21 plans to expand its F21 Red sister store network.

More than 40 new stores will be opened across the US this year, starting with San Antonio, the Bronx in New York and Chicago.

By the end of this year, Forever 21 expects to be operating about 70 F21 stores, which are described as a value-oriented family concept.

“We are excited to announce that we will be growing F21 Red’s presence in 2017,” said Linda Chang, VP of merchandising at Forever 21.

F21 Red expansion represents an important and exciting opportunity for our growth plan, and will allow us to bring a wide variety of product at competitive prices to new regional areas for our increasing customer base.”

The concept was launched in 2014. It ranges staple fashion lines with prices starting at $3.90 for t-shirts and $7.90 for denim.

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