Hong Kong has its second store from American creative designer Virgil Abloh’s Milan-based fashion brand Off-White.
In Queen’s Road Central, the space is the brand’s ninth store internationally.
Designed by Abloh himself, the Permanent Store solidifies the brand’s ongoing expansion into the Asian market.
Covering 746 sqft (69 sqm), it has an industrial aesthetic with exposed concrete, exposed ceilings and grids. The two-level space also features gilded accents with gold fixtures and countertops.
Off-White stores can also be found in Beijing, Seoul, Shanghai, Singapore and Tokyo.