A pop-up shop has launched at Macao Fashion Gallery featuring six Macau fashion labels.
It is in support of the “Brand Stories – Created in Macao Fashion Exhibition” at the gallery, featuring styles by Jade.L, Macon, Salut ca va?, Soul, Worker Playground and Zics.
Open until October 1, the “Brand Stories – Pop-up Shop” aims to develop business opportunities for the local fashion brands…
Jade.L was created in 2014 to express gender-neutral aesthetics through texture and details. The unisex fashion brand has as its philosophy “Be Yourself”.
Macon, launched in 2013, was the first made-in-Macao fashion label to go on online shopping platform TMall. Its design concept revolves around “Live Slow, Travel Light” and features simple, comfortable clothes with a gender-neutral, artsy and youthful look.
Salut, ca va? (French for “Hello, are you well?”) was founded in 2010 and features trend-defying timeless styles, with retro, romantic, feminine designs a key feature. As well as daily wear and items for special occasions, the label provides custom tailoring for both men and women.
Soul is a womenswear fashion label created last year using a black-and-white palette and combining high-quality fabric with 3D cutting and meticulous sewing to create asymmetrical designs.
Worker Playground, founded in 2010, is a street-culture brand inspired by the collective memory of the old Worker’s Sports Field in downtown Macau, now the site of the Grand Lisboa hotel. Its main line is menswear in classic designs incorporating Macanese elements.
Zics was founded in 2009 with its designer using only black, white and grey to develop experimental themes for gender-neutral styles that explore asymmetry and layering. Zics collections have been shown in Hong Kong Fashion Week and Macao Fashion Festival.
