An iFashion IPO has been postponed to the end of the year so the online platform can first pursue more acquisitions.

Backed by Fatfish Internet Group, the Singapore company is also considering options to list on a European exchange such as Germany or London, says co-founder Kin-Wai Lau, who is also CEO of Fatfish. The other founder is entrepreneur Douglas Gan.

“I think there is a lot of interest from Europe in terms of the Asian growth market,” says Lau. “Various reports have said Southeast Asia is the region with the fastest growth for e-commerce in the world, so obviously there is a lot of interest in Asia-based internet companies.”

He says the IPO is expected to value iFashion at US$40 to 50 million in terms of market capital. “We see an opportunity to do a few more mergers and acquisitions before the IPO,” says Lau.

Previously, iFashion acquired Malaysian fast-fashion brand Nose, but last week the two companies agreed to part ways. It also acquired Dressabelle, Invade and Megafash as part of its effort to strengthen its portfolio and pave the way for listing.

The money raised from the IPO will be used to expand iFashion across Southeast Asia. “We are very Singapore-focussed at the moment, but we plan to go on the regional expansion side,” says Lau. “We are interested in looking at Indonesia and Malaysia.”