Valentino Japan has opened a flagship store in Tokyo, on Chuo-dori, Ginza’s new main shopping avenue.
At the new luxury complex Ginza Six, the Italian fashion brand’s store covers 1330 sqm over five floors and features the complete collections of women’s and men’s apparel as well as accessories, bags, footwear and fragrances.
Designed by DCA Milan, a branch of London-based David Chipperfield Architects, it is one of the largest Valentino flagships. DCA Milan has been working with Valentino since 2008.
Covering all five floors, the main façade is a contemporary interpretation of the traditional Japanese noren and shoji screens. Made of a stretched aluminum mesh and featuring integrated lighting, the screen generates different levels of permeability/visibility during both day and night.
Inside, the store lighting is low key to evoke a more intimate atmosphere.
Valentino has been in Japan since 1974 and has three other stores in the capital.