Following its success in Hong Kong, Indian luxury jewellery brand Nirav Modi is set to launch its first boutique in China, at The Peninsula Beijing.

Founder Nirav Modi says Chinese customers have been visiting his boutiques in Hong Kong, London, Macau and New York, and are changing the face of the luxury retail industry all over the world. “They are sophisticated luxury buyers, with an eye for detail and craftsmanship.”

He says more boutique launches are planned for China over the next few years.

Jewellery collections on display in the Beijing boutique will include the brand’s iconic Embrace Collection, which features stretchable diamond bangles and rings; the Jasmine Collection, which features jewels with an exclusive proprietary diamond cut; and the Celestial Collection, featuring jewels with solitaire diamonds set in a diamond halo.

There will also be high-jewellery and bridal collections. Special jewels will include the Spring Delight Necklace and earrings worn by Chinese actress/model Zhang Ziyi at the brand’s Hong Kong store opening event last year.