Ralph Lauren Corporation finds new chief

Following a gap of more than three months, US lifestyle brand Ralph Lauren Corporation has found a new CEO.

It has appointed Patrice Louvet to replace Stefan Larsson, who quit in February after just a year in the role citing differences with executive chairman Ralph Lauren over the direction in which to take the company’s product, marketing and shopping experience.

Louvet was previously group president of Procter & Gamble’s global beauty unit that oversees 12 brands, including Head & Shoulders, Olay and Pantene.

“Finding the right partner to work with me to take us forward in our evolution has been my primary focus over the past several months,” says Lauren.


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