H&M Hong Kong has launched its online shop, complete with an app.

Customers in Hong Kong and Macau can now easily access more of the Swedish fashion company’s collections, with exclusive “online-only” pieces available all year round. Its offering includes women’s men’s, teens, plus-size and a full children’s line.

For the launch, more than 100 pieces are online exclusives, including a new premium men’s collection, H&M Edition, made from fine fabrics including cashmere, Supima cotton, silk and lightweight wools.

“Our Hong Kong and Macau customers will now have convenient 24-hour access to the best of our fashion via their computers, smartphones and tablets, with purchases delivered directly to their doorsteps,” says H&M Greater China country manager Magnus Olsson.

To mark the launch, first touted in February, H&M Hong Kong and Macau will offer special deals including free delivery until May 28, with app users receiving a 25 per cent discount on one item of their choice.