Fashion Walk in Hong Kong and Plaza 66 in Shanghai, run by Hang Lung Properties, have won awards for excellence in the field of marketing.
Fashion Walk’s 2015 Fashion Intelligence Index campaign won the honoree title in the marketing category at the 2017 ICSC Viva (Vision, Innovation, Value and Achievement) Best of the Best Awards, conferred by the International Council of Shopping Centers (ICSC). The honoree status is a global award open only to regional gold-award winners. Fashion Walk took gold in the Asia Pacific ICSC program.
This recognition comes on the heels of the Bronze Lion award Fashion Walk claimed at Cannes Lions 2016 for its innovative campaign concept.
Meanwhile, Plaza 66 took home a silver Stevie Award in the category covering innovation in consumer events – advertising, marketing and public relations, at the 2017 Asia-Pacific Stevie Awards.
“Both awards speak volumes about the level of commitment driving our teams to create successful events,” says Hang Lung Properties leasing and sales director Norman Chan.
“From our Causeway Bay mecca of style and fashion, where the ingenious concept of an index that collects data from fashionistas to map and predict upcoming trends received an incredible response from patrons, to the magical winter wonderland in our landmark Shanghai mall, the planning and execution of these events made full use of online and offline means to engage, entertain, captivate and sustain the interest of the community.”
The Fashion Intelligence Index program has garnered 10 awards, and it was the only honoree from Asia Pacific among the 17 awardees at the ICSC Viva Best of the Best Awards.
The Santa’s Atelier at Plaza 66 captivated the judges with its festive decor and its online and offline engagement programs.
Hang Lung Properties has a diversified portfolio of investment properties in Hong Kong, and has progressively branched out into Mainland China since the 1990s with a footprint in Dalian, Jinan, Kunming, Shanghai, Shenyang, Tianjin, Wuhan and Wuxi.