AmorePacific taking Sulwhasoo to Paris
South Korean cosmetics maker AmorePacific will open a shop for its premium skincare brand, Sulwhasoo, at Galeries Lafayette in Paris in September.
The upmarket French department store is known for its designer labels and luxury beauty brands,
It is the first time for an AmorePacific brand to be launched in Galeries Lafayette.
“It is a meaningful challenge for us as France is known as the home of the beauty industry,” says the company.
AmorePacific’s high-end beauty product lineup has already expanded into key Asian markets including China, Singapore and Thailand, and it has branched into Canada and the US. Sulwhasoo’s first overseas foray was into Hong Kong in 2004.