Jamba Juices Thailand has opened its first store – and revealed a menu shaped to local tastes.
Thailand is the 70 international market for the US juice cafe chain. With local partner King of Juices, it opened its first store in Siam Paragon mall in Bangkok on May 25.
The Siam Paragon store is one of more than 900 Jamba locations globally, including international stores in South Korea, Philippines, UAE, Taiwan, Indonesia, with development agreements to open additional locations in Saudi Arabia, Bahrain, Oman, Kuwait, and Qatar.
While the Jamba Juice Thailand menu is similar to that of Jamba’s other Asia Pacific and US markets, offering global favorites including fresh blended smoothies, juices, and bowls., the Thai menu also appeals to local, Thai preferences, with core ingredients, such as mango, pineapple and watermelon.
“The launch of the Thailand market builds upon our core strategy of expanding Jamba’s global footprint, and further demonstrates the strength and appeal of the Jamba brand,” said Dave Pace, CEO of Jamba Juice.
“We remain focused on growing brand presence in the Asia Pacific markets and Gulf countries where Jamba has proven successful,” added Arnaud Joliff, SVP, chief systems officer and GM international at Jamba. “We look forward to growing Jamba in Thailand.”
Ausanee Mahagitsiri, King of Juices CEO and president, said Siam Paragon was chosen as its first location because it was one of the largest shopping centres in Asia, known for hosting premium brands.
