Massimo Dutti concept store opens at VivoCity

A new Massimo Dutti concept store has opened at VivoCity shopping centre in Singapore.

Massimo Dutti Vivo City3

The store, spread over 518 sqm of retail space on a single floor, hosts the collections for both men and women.

Massimo Dutti based the interior design on the use of new material, details and lighting. The floors are set with Serpeggiante’s Italian marble in beige and placed in spike, to add a touch of elegance.

Massimo Dutti Vivo City2

Massimo Dutti Vivo City1

“In this new shop all the details line up to consolidate the identity and the lifestyle of the brand, sending a message of quality, a value inherent in all the Massimo Dutti’s collections,” explained the Spanish-headquartered fashion brand.

“Also, the furniture contributes to the warmth of the environment with the balanced combination of Krion’s big central tables with style 1950’s armchairs and clear carpets.”

Massimo Dutti has installed dynamic marketing screens in the store which continually broadcast the brand’s own content, including fashion shows.

Massimo Dutti Vivo City4

Massimo Dutti Vivo City5

In line with parent company Inditex Group’s focus on sustainability, electricity consumption has been reduced by some 30 per cent in the store and water consumption by 40 per cent, (compared with conventional stores).

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