of the brand, sending a message of quality, a value inherent in all the Massimo Dutti’s collections,” explained the Spanish-headquartered fashion brand. “Also, the furniture contributes to the warmth of the environment with the balanced combination of Krion’s big central tables with style 1950’s armchairs and clear carpets.” Massimo Dutti has installed dynamic marketing screens in the store which continually broadcast the brand’s own content, including fashion shows. In line with parent company Inditex Group’s focus on sustainability, electricity consumption has been reduced by some 30 per cent in the store and water consumption by 40 per cent, (compared with conventional stores).