YouCam Makeup to help Fruit Gathering customers

Photo-editing app YouCam Makeup’s consultation mode will be available at Fruit Gathering’s new Tokyo store from June 15, beauty platform Perfect Corp has announced.

Using the augmented reality (AR) technology, customers in the Ginza INZ store’s Virtual Makeup Studio can try true-to-life makeovers as the consultation mode displays products available in the store. 

Clients can also use the “magic makeup” mirror to try Fruit Gathering’s recommended base makeup method.

“The Virtual Makeup Studio at Fruit Gathering will allow customers to try on variety of makeup in seconds to find their ideal products more easily,” says Perfect Corp CEO Alice Chang.

Fruit Gathering Japan (FGJ) CEO Syuichi Matsushita says it is hoped the innovative shopping experience will help attract a younger generation of customers.

YouCam Makeup’s consultation mode was developed for cosmetic brands to use in-store, and is now available worldwide. In Japan, more than 10 brands are already using the technology in stores.

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