Promoted as “Make it Yours”, a new Louis Vuitton campaign puts the focus on personalisation.

Buyers can choose from a range of custom patches inspired by the travel stickers that once adorned the fashion house’s iconic trunks. There are five collections, ranging from classic heritage travel stickers to pop icons.

Some represent popular cities while others are symbols such as lipsticks, kittens and flamingos. Customers choose the patches, which are then added to the handbags and other items they have bought. It is a free service.