Retail Asia Expo 2017 draws to a close this evening, ending what has already been described as the best edition of the annual event yet.
More than 9000 delegates are expected to visit during the three days, witnessing the latest executions of retail technology, payments services, design and other disciplines.
Visitors to the expo enter through an insightful pathway highlighting trends and technologies in multiple areas of the retail experience – a sort of ‘best-of-show’ snapshot as opposed to just walking into a great big exhibition hall, called the Trend Trail.
Creative agency Fitch teamed with KPMG and Retail Asia Expo organiser Diversified to create a Trend Trail – a “vibrant, exciting, disruptive and memorable” means to discover new concepts in the industry.
The overarching themes of the exhibit are personalisation, AI, transparency and mobile payments. But there is much more to the Trend Trail experience where a collection of exhibitors ranging from startups to multinationals are presenting new technologies or concepts which can change the way consumers conduct retailing or engage with brands.
“You can get hands-on with these products before entering the main exhibition hall leading you to the future of the retail world,” explains Stuart Bailey, MD of Diversified Communications, the organiser of Retail Asia Expo.
“Fitch has brought the feature to life with a design that gives an immersive, memorable and one-of-a-kind feel. It blends physical, human and digital.”
As well as the exhibits, more than 60 speakers from Hong Kong and abroad will be discussing omnichannel retail trends.
The Expo is taking place inside Hall 3FG of the Hong Kong Convention & Exhibition Centre at Wan Chai. Entry is free.