Making its Southeast Asian debut, Max Fashion Malaysia has opened a store at IOI City Mall, Putrajaya.

The occasion was marked with a ribbon-cutting ceremony attended by Max CEO Ramanathan Hariharan, with Malaysian actress/model/TV host Scha Alyahya as special guest.

There was a fashion show for guests showcasing the Max collections.

Shoppers queued at the opening to be among the first 100 to receive a Max Fashion cash voucher.

Launched in the UAE in 2004, Max has more than 325 stores across 16 countries.