Kpop collection marks Fendi Hong Kong reopening

Fendi Hong Kong has launched a capsule collection with K-pop star TaeYang in tandem with reopening its men’s flagship at Hong Kong’s Landmark.

For the Fendi for TaeYang collection, designer Silvia Venturini Fendi and the label’s Men’s Studio collaborated with the South Korean singer to come up with a line of jackets, hoodies, T-shirts and accessories. It revisits the brand’s fall collection with such signature elements, as daisy-shaped motifs.

Messages and keywords such as “Faith”, “Grace”, “Saved” and “Passion” feature on black shearling jackets and on bombers with rubberized detailing, as well as black oversized T-shirts showcasing the slogans in white with daisy details.

Accessories include pouches, backpacks, sneakers and key charms. The shearling and calfskin pouches are either red and black, with a word on one face and on the other the Fendi logo with TaeYang’s favorite flower.

Fendi-Taeyang

Two styles of backpacks, one in shearling and the other in calfskin, feature the same elements on the front pocket, embellished with intarsia daisies or the “Faith” moniker in yellow. Both models have zip pullers embossed with the singer’s signature “Young Bae” motto.

The artist’s slogan also appears on the rubber key chains and is embossed on the rubber heel patches of the sneakers in total-black and total-white options.

The Fendi for TaeYang capsule collection will debut in Hong Kong on Tuesday with prices ranging from HKD$3500 (US$446) for the key chains to $74,000 for the shearling jackets. The same day the Italian luxury fashion house will reopen its men’s flagship at Landmark.

The capsule collection will also be available for pre-orders on the label’s official website from next month.

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