Innisfree Vietnam opens second store

Korean natural cosmetics brand Innisfree has opened its second Vietnam store after eight months.

The 100sqm-store is located at L1 floor inside the Vincom Center on Dong Khoi Street in downtown Ho Chi Minh City.

Innisfree Dong Khoi7

From the early morning of June 23, a long queue of Innisfree Vietnam fans waited in front of the new outlet, waiting for their turn to explore more than 1000 products available.

Innisfree Dong Khoi4

Innisfree Dong Khoi6

Innisfree Dong Khoi8

To celebrate the opening, Innisfree hosted promotions and gave away gifts for the first 100 customers of each day from June 23 to 25.

Innisfree is owned by AmorePacific, which has more than 1400 stores in 10 countries. The brand opened first Vietnam store on Hai Ba Trung Street, District 1, Ho Chi Minh City, last October.

While Kim Dong Wan, Innisfree Vietnam’s brand manager, says the brand has a long-term growth plan for Vietnam, Hanoi-based customers are longing for the first store in their city.

Photos: Innisfree Vietnam

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