French designer Isabel Marant has launched an online store in a partnership with Yoox Net-a-Porter Group (YNAP).
A little more than a year ago the label announced its link with YNAP to relaunch its website and make the most of e-commerce opportunities. With this revamp, it is now retailing both its mainline collection and its Isabel Marant Etoile label, including apparel, footwear, bags and accessories.
The site delivers to more than 100 countries and is available in six languages and nine currencies. The first 500 customers will each receive a gift when placing their order.
YNAP has been running e-stores for major design names for more than a decade including Chloe, DSquared2, Giorgio Armani, Marni, Moncler and Valentino.
Isabel Marant’s new e-store includes “editorial” features highlighting new stores, videos and images of the brands’ collections and other features. There will also be twice-monthly content called La Valise d’Isabel (or Isabel’s Trunk) where label founder Marant will highlight selected pieces she has chosen.
As well as the new e-store, the site brings with it new packaging, the result of a collaboration with German painter Katrin Bremermann. The site was created by Paris-based agency June 21st.