Norbreeze launching Bering, Pandora in Cambodia

Retail brand manager Norbreeze Group is launching watch maker Bering and jeweller Pandora in Cambodia.

Opening in a collaboration with Cambodia’s Duong Dragon Group, the two stores will be located at Exchange Square in Phnom Penh. This follows Norbreeze opening Bering and Pandora stores in Yangon, Myanmar.

Norbreeze CEO Anders Peter Juel Sauerberg says these are among the first mono-brand stores to be opened by an international watch or jewellery brand at key locations in Cambodia and Myanmar.

He says the group has acquired a good understanding of Asian consumers over its 13 years, and in coming years aims to take more brands to Singapore and the rest of Asia. The group has more than 40 direct and indirectly run stores across Asia.

Co-owned and run by Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg, the group’s portfolio also includes such brands as Cath Kidston, Cocomi, Daniel Wellington, Joe & The Juice and Timberland Timepieces.

Founded in 1982 with its headquarters in Copenhagen, Pandora designs, makes and markets hand-finished and contemporary jewellery that is sold in more than 100 countries. Its 7900 points of sale include more than 2100 concept stores. It employs more than 21,200 people worldwide, of whom about 12,500 are in Thailand, where it makes its jewellery.

Norbreeze Group has offices in Hong Kong, Malaysia and Vietnam.


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