H&M teams with Parisian concept store Colette
Swedish fast-fashion label H&M has teamed up with the Parisian concept store Colette for an exclusive edition of H&M Studio Autumn-Winter 2017 (AW17).
The nine-piece collection is based on the label’s main seasonal designs, but goes one step further, featuring a special colour palette based on Colette’s signature blue and two unique designs.
The H&M Studio x Colette edition launches on August 21 – in advance of the H&M AW17 range – and will be sold in-store and online at Colette for two weeks.
The H&M Studio x Colette exclusive edition includes distinctive details such as hand-painted graffiti and jacquards with frayed edges. H&M says the ‘street-meets-sophistication’ of AW17 was “inspired by the creativity and energy of New York City, with strong tailoring combined with feminine silhouettes and punk influences for a hard-edged yet chic look”.
“We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories. For the H&M Studio x Colette collection in particular, we not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature Colette blue, which created a more graphic structure and a new, fearless attitude,” says Pernilla Wohlfahrt, H&M’s head of design and creative director.
“There is a real arty yet urban vibe to the H&M Studio x Colette pieces, which not only feels right for the store, but also for like-minded women all around the world. They want that combination of striking yet wearable and, of course, be completely au courant,” said Colette creative director Sarah Andelman.
The main H&M Studio AW17 collection will be available from September 14 in selected H&M stores around the world and online.