French luxury house Longchamp Singapore has re-opened its revamped Ion Orchard boutique, its largest store in Southeast Asia.

Inspired by the original concept of the Paris flagship at Rue Saint-Honoré, the 275 sqm store features contrasting textures of marble, wood, leather and fabric.

Its new ready-to‐wear and VIP rooms host unexpected artistic collaborations, while the Made‐to‐Measure Atelier presents the brand’s first personalised service in Singapore.

In a corner of the store, the men’s area features bags, shoes and luggage.

Also in the expanded boutique is Longchamp’s full range of seasonal ready‐to-wear and leather collections.