American apparel retailer Abercrombie & Fitch says it has decided not to consider a sale of the company, ending discussions with several interested parties.

Bloomberg news service earlier identified American Eagle Outfitters and Express as being in merger talks with Abercrombie.

However, the Ohio-based retailer has determined that the best path to enhance value for stockholders is “the rigorous execution of our business plan,” executive chairman Arthur Martinez has announced.

“We believe in the prospects for our business and the opportunities for our brands.”

Martinez says the company is seeing improved sales momentum at its Hollister stores and is still working on strategies to return Abercrombie to better performance.

“Our strong management team and dedicated people, the investments we have made in marketing, omnichannel and other strategies to drive sales, together with our relentless focus on operational efficiencies all contribute to our expectation for improved trends beginning in the second half of the year.”

Abercrombie has about 900 stores internationally, while American Eagle, which also owns the Aerie brand, has more than 1000 stores.

An Inside Retail report in May said Abercrombie & Fitch was struggling, and working with an investment bank to field takeover offers.