From New York City, fast-casual restaurant Shake Shack Hong Kong will open its first outlet next year.
It is being introduced in partnership with Dairy Farm International subsidiary Maxim’s Caterers, which runs full-service and quick-service restaurants as well as bakery and coffee shops in Asia, including Starbucks in Hong Kong and Vietnam. It has had more than 60 years of experience in food and retail.
Maxim’s and Shake Shack plan to open 14 total restaurants in Hong Kong and Macau through to 2027.
Shake Shack is known for its 100 per cent all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones or antibiotics), cage-free chicken (no antibiotics), fresh-made frozen custard, crinkle-cut fries, and craft beer and wine at select locations.
“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” says Shake Shack CEO Randy Garutti.
Hong Kong’s menu will feature Shake Shack’s signature items, plus beer and wine. The partnership will work with local purveyors and producers.
“We believe Shake Shack’s pioneering vision of ‘fine casual’, together with its commitment to premium ingredients and enlightened hospitality, will create an inspired community gathering experience for food lovers here,” says Maxim’s chairman/MD Michael Wu. “This venture echoes our mission to connect people with great food.”
Shake Shack started as a stand in NYC’s Madison Square Park in 2004, and has expanded to more than 80 locations in the US and has more than 50 international locations including Seoul and Tokyo.
Founded in 1956, Maxim’s Caterers is licensee for such brands as Genki Sushi, Ippudo Ramen, Starbucks Coffee and The Cheesecake Factory. The company has more than 980 outlets in Cambodia, China, Hong Kong, Macau, Thailand and Vietnam.