Woolmark Company, Lane Crawford highlight Merino

Luxury department store Lane Crawford has collaborated with The Woolmark Company to launch two wool-rich athleisure capsule collections by Helen Lee and Particle Fever.

Under the theme of Fitness x Fashion and available exclusively in Lane Crawford stores across China and Hong Kong, the collections feature Australian Merino wool.

With the theme of Work Out Work, Helen Lee’s collection aims to motivate urbanites to move toward a healthier, balanced lifestyle. Her layered looks combine modern prints in contrasting colours such as bright yellow and grey, while the lightweight wool fabrics are comfortable to wear.

“The fabrics I used in this capsule were incredibly light and breathable, and this project has completely changed my perception of wool,” says Lee.

Particle Fever’s collection has the theme Heterotopia of Structures. From concept development to production, the designers reinvented their approach to activewear.

“Right from the beginning of my design process, I prioritised functionality over atheistic,” says Particle Fever chief designer Lin Hai.

The Woolmark Company has joined forces with Lane Crawford in a strategic two-year partnership in China and Hong Kong to showcase local and international design talents, and to develop creations and innovations inspired by Merino wool.

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