Louis Vuitton x Supreme draws queues
Louis Vuitton’s heavily-hyped collaboration with streetwear label Supreme has gone on sale in Hong Kong – and elsewhere around the world – with long queues.
The products in the Louis Vuitton x Supreme collection range from a HK$565,000 luxury red trunk and a $445,000 skateboard to more affordable items like sneakers – and even a bumbag at $18,200.
Such was the demand for the streetwear range, Louis Vuitton organised appointments for would-be buyers, limiting each person to one, non-transferable visit and a maximum purchase of two items.
In Singapore, people queued for more than 48 hours, with some shoppers hiring queue-sitters and swapping shifts to be sure of getting in the door. On Friday, there were still short queues outside some Louis Vuitton outlets in Hong Kong. Louis Vuitton customers wanting to browse other items were allowed in via other entrances.
The Louis Vuitton x Supreme range – which has a strictly limited volume – was pre-launched on June 30 in Beijing, Miami, Seoul, Los Angeles, Tokyo and several other cities via pop-up stores, which have since closed.
In China, Louis Vuitton launched a WeChat campaign for fans to register to get their hands on the collection.
Despite Louis Vuitton’s efforts to limit purchases per customer, the Louis Vuitton x Supreme items are already being resold online at a premium. A box logo hoodie was reportedly being advertised at US$25,000.