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Sephora Hong Kong first with new payment service

UnionPay SecurePlus has become a payment option for online customers of beauty retailer Sephora Hong Kong.

Under a new partnership between Sephora SEA Digital and payments technology company Adyen, the store is the first ever to offer UnionPay SecurePlus. Adyen also provides with tools to gather customer insights from transactions, as well as prevent fraud.

“We have been working with Adyen to process payments on our online site across six markets in Southeast Asia,” says Sephora SEA Digital MD Alexis Horowitz-Burdick

Adyen serves more than 4500 businesses internationally, including eight of the 10 largest US internet companies. Clients include Burberry, Facebook, L’Oreal, Netflix and Spotify.

UnionPay International’s new product enables credit and debit payments within the merchant site, with the aim of providing a more seamless and secure payment flow. UnionPay, which has issued more than 6.5 billion cards worldwide, says SecurePlus will enable easier access to recurring payments for both credit and debit cards.

A subsidiary of LVMH founded in France in 1970, Sephora is a beauty-retail concept that launched its first Southeast Asian store in Singapore in 2008. Sephora SEA has more than 200 stores in countries including Indonesia, Malaysia, the Philippines and Thailand.

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