Singapore’s NTUC FairPrice partners with Tesco

Singapore supermarket group NTUC FairPrice has formed a strategic partnership with UK food retailer Tesco.

British High Commissioner, FairPrice and Tesco with products at Tesco Finest store in store concept

They will introduce the new Tesco Finest store-in-store retail experience to Singapore, as well as offering more than 400 Tesco international products across nearly 60 FairPrice stores as well as on FairPrice Online.

Tesco Finest store in store

Select FairPrice stores will offer customers the FairPrice Finest concept, starting at Bukit Timah Plaza. It features about 150 curated Tesco products such as Fair Trade-certified coffees, Italian pasta, traditional British biscuits and award-winning wines.

Tesco Finest store in store 2

Customers can sample a wide variety of products while Tesco ambassadors will share tips and recommendations.

The partnership will look to further extend the Tesco range to include more packaged and chilled foods.

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