Singapore supermarket group NTUC FairPrice has formed a strategic partnership with UK food retailer Tesco.
They will introduce the new Tesco Finest store-in-store retail experience to Singapore, as well as offering more than 400 Tesco international products across nearly 60 FairPrice stores as well as on FairPrice Online.
Select FairPrice stores will offer customers the FairPrice Finest concept, starting at Bukit Timah Plaza. It features about 150 curated Tesco products such as Fair Trade-certified coffees, Italian pasta, traditional British biscuits and award-winning wines.
Customers can sample a wide variety of products while Tesco ambassadors will share tips and recommendations.
The partnership will look to further extend the Tesco range to include more packaged and chilled foods.