Japan has the first outlet of the next-generation Nike Kicks Lounge, which debuted in Shanghai in 2013.

In Omotesando, Tokyo, the store offers a curated selection of sneakers including Jordan Brand, Nike Basketball, Nike Running, Nike SB and Nike Sportswear. It also supports consumer experiences that connect to the community.

In-store services include garment tailoring and customisation of tees, hoodies and sports bras. Custom printing offers more than 30 options, including some original designs and logos created by local artists involved in the creating the store.

In collaboration with the artists, the lounge will be updated regularly to reflect the ever-changing atmosphere of Tokyo.