4Fingers eyes expansion in Malaysia

Singaporean fast-casual restaurant chain 4Fingers plans to open 20 outlets in Malaysia over the next four to five years.

With its fourth store in Malaysia just opened in Berjaya Times Square, the company’s expansion plans also extend to Asia Pacific.

“We are certainly exploring the right, accessible areas where our chicken will be in demand,” says CEO Steen Puggaard.

In just four years, 4Fingers has grown from one to 21 outlets, including Australia and Indonesia. It also has Europe and the US on its radar.

With RM3.2 million (US$740,000) invested in its first four Malaysian outlets, it is seeking further leases to meet the country’s growing demand for fried chicken, says Puggaard. “With customers also asking for 4Fingers to be delivered to their doorstep, we are exploring having a delivery service as well.”

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