American bistro TR Fire Grill debuts in Malaysia

In its first overseas venture, American restaurant chain TR Fire Grill has launched in Pavilion Kuala Lumpur.

Owned by Romacorp restaurant group, the award-winning concept first opened in Florida in November 2015. Its Malaysian business is owned and run by Pier Seafood, a wholly owned subsidiary of Revenue Valley, which already has a Romacorp brand, Tony Roma’s, run through its Grand Companions subsidiary.

“Our chef-driven aesthetic uses local ingredients and flavours,” says Romacorp president/CEO Bradley Scher. The company also has a TR Fire Grill bistro in Hawaii.

Meats and vegetables are smoked in-house daily using hickory wood. Its steaks are free of antibiotics, hormones or genetically modified organisms. Sauces and specialty condiments are made in-house, and craft cocktails are made with liquors aged in small oak barrels or infused with fresh fruit and spices.

Seating more than 180 guests, the restaurant has a cigar room and a full bar.


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