NTUC FairPrice is celebrating the 10th anniversary of its FairPrice Finest supermarket brand.
FairPrice Finest was set up to provide a wide range of cosmopolitan and healthy products along with daily essentials at affordable prices, says NTUC FairPrice CEO Seah Kian Peng. The products are uniformly priced across the entire stable of FairPrice’s supermarket retail formats and locations across Singapore.
FairPrice Finest has a network of 22 stores with a particular focus on growing its range of healthy foods. Sales for healthier rice, including wholegrain rice, have doubled at FairPrice Finest in the three years to last year, while wholemeal bread sales rose by more than 80 per cent. Sales of Healthier Choice Symbol oils such as canola and olive oil have grown by more than 45 per cent over the same period.
More than 1700 organic products are offered at the store, a 30 per cent increase in product range over the three years. FairPrice Finest aims to further increase its range of organic and fresh produce by more than 15 and 10 per cent respectively over the next two years.
To mark its 10-year milestone, FairPrice Finest is hosting the Finest Festival until September 20, offering promotions and discounts of up to 30 per cent. Customers will also receive a free Finest Gift Card with a minimum S$100 (US$75) spend in one receipt.
Kicking off the festival was a cooking demonstration, food tasting and cook-off competition run by celebrity chef Emmanuel Stroobant, the owner of Saint Pierre.
NTUC Fairprice Co-operative was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer serving more than half a million shoppers daily. It has a network of 140 outlets including, as well as FairPrice Finest, FairPrice and FairPrice Xtra supermarkets.
Its convenience arm comprises more than 160 Cheers and FairPrice Xpress convenience stores, serving more than 100,000 customers daily. FairPrice Online caters to more than 115,000 subscribers.
