Alipay and Changi Airport Group (CAG) have signed a strategic five-year partnership agreement to roll out the Alipay mobile payment option on a wide scale at the airport.

They have also agreed to share marketing activities by offering customised and targeted shopping and dining offers to Chinese passengers using Alipay.

Run by Ant Financial Services Group, Alipay has more than 520 million active users and is the first Chinese mobile payment partner for Singapore’s airport.

Changi Airport’s yearly concession sales grew 5 per cent to hit another new high at S$2.3 billion (US$1.7 billion) last year, with travellers from China accounting for a third of all retail sales. The new mobile payment option will offer travellers more convenience when shopping and dining at the airport, including duty-free shops for cosmetics and perfumes, and wines and spirits.

Progressively introduced at the airport since May, the Alipay mobile payment service is now available at more than 78 shopping and dining outlets. Under the joint marketing agreement, Alipay and CAG will collaborate to create information and promotions for passengers, as well as location-based information about shopping and dining options at the airport.

Alipay will also partnering CAG in the eighth season of the “Be a Changi Millionaire” anchor shopping promotion. Shoppers who use Alipay as a payment mode will double their chances of winning the $1 million cash prize or an all-new Volvo S90 luxury sedan.

“Changi Airport provides a myriad of customised services for our Chinese travellers including our Mandarin-speaking shopping concierge services and Chinese version of the airport’s online shopping portal,” says CAG senior VP for airside concessions Teo Chew Hoon.