Coco Capitán makes statement(s) for Gucci

Gucci’s creative director Alessandro Michele has partnered with Spanish photographer/artist Coco Capitán, who is known for her text-based artworks, to launch a special capsule collection.

Their first collaborative pieces were presented during Milan Fashion Week in February as part of the Italian label’s womenswear collection. It included two tank tops with the artist’s handwritten aphorisms, “Commonsense is not so common” and “Tomorrow is now yesterday”, and Michele himself was seen wearing a t-shirt reading “I want to go back to believing a story”.

Taking the collaboration a step further, the Gucci capsule collection includes backpacks, belt bags, sweatshirts, t-shirts, hoodies, knits and coats, all unisex and featuring Capitán’s handwritten messages.

“I think words are very precious, and if put together in the right order they can create a linguistic masterpiece that feels like your favourite painting,” says Capitán.


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