Luk Fook US has opened its second retail shop in San Francisco with a ribbon-cutting ceremony.

Officiating guests included California State Senator Scott Wiener, Chinese Consolidated Benevolent Association president William Yu, Miss Asia California Katie Lam, and group co-founder Pauline Yeung, a Miss Hong Kong Pageant winner.

Group chairman/CEO Wong Wai Sheung says Lukfook Jewellery has been well received and supported by overseas Chinese customers. “This year marks the 20th anniversary of the group’s public listing, and we are dedicated to extend the network here in Chinatown, San Francisco.”

He says the group also plans to expand further overseas to fulfil its corporate vision of “Brand of Hong Kong, Sparkling the World”.

With shops across Mainland China and Hong Kong, the group tapped into the North American market in 2003. It has more than 1500 shops in nine countries and regions.